est. 50,000 euro
Italian & English
Our Google Connector simplifies the build of your Customer Data Platform on Microsoft Azure by making sure your Google Analytics data stream can integrate with other sources for advanced analytics.
Google Connector automates the import of all clickstream and online behavior data from Google Analytics to Microsoft Azure. It does this by translating and preparing the data so that it can be joined with CRM or ERP data in Microsoft Azure’s Data Lake, via customer identity resolution.
The result? A Customer Data Platform that integrates all customer data sources – both digital and offline – to create a truly 360° view of the customer experience you offer, from start to finish.
It’s all about depth of analysis, and the insights you gain as a result.
Looking at every aspect of the customer journey through multiple interactions highlights complex patterns in customer behavior that would be impossible to spot with the human eye.
Ultimately, Google Connector builds a system that: