Simplifying the Customer Data Platform

Google to Microsoft Azure

IMPLEMENTATION TIME:

10 weeks

COST:

est. 50,000 euro

LANGUAGE:

Italian & English

IN PARTNERSHIP WITH:

Our Google Connector simplifies the build of your Customer Data Platform on Microsoft Azure by making sure your Google Analytics data stream can integrate with other sources for advanced analytics.

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Google Connector automates the import of all clickstream and online behavior data from Google Analytics to Microsoft Azure. It does this by translating and preparing the data so that it can be joined with CRM or ERP data in Microsoft Azure’s Data Lake, via customer identity resolution.

The result? A Customer Data Platform that integrates all customer data sources – both digital and offline – to create a truly 360° view of the customer experience you offer, from start to finish.

How?

1. Ingestion

Google Connector maps and automates data ingestion, starting with the Adobe Analytics Data Feed

2. Transformation

Google Connector aligns all customer-level sources to process both structured and unstructured data

3. Reconciliation

Google Connector reconciles the data from different sources, via a high-level individual key

4. Insights

Google Connector draws all of this data together to provide usable, dynamic insights that you can rely on for real-time decision-making.

What advantages does this offer?

It’s all about depth of analysis, and the insights you gain as a result.

Looking at every aspect of the customer journey through multiple interactions highlights complex patterns in customer behavior that would be impossible to spot with the human eye.

Ultimately, Google Connector builds a system that:

  • Enriches your CRM data in Dynamics
  • Creates more intelligent data with Power BI
  • Highlights actionable, one-to-one personalization using Adobe Target, Adobe Campaign or any other tool your organization uses.

Technologies we use

Talk with us today!

Discover how we can help you get the best out of your data
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