Simplifying the Customer Data Platform

Adobe Analytics to Microsoft Azure

IMPLEMENTATION TIME:

10 weeks

COST:

est. 50,000 euro

LANGUAGE:

Italian & English

IN PARTNERSHIP WITH:

Adobe Connector simplifies your Customer Data Platform by ensuring data from Adobe Analytics works with Microsoft Azure and integrates with other sources. This is easier than ever to achieve thanks to the recently announced Open Data Initiative.

Adobe Connector automates the import of all clickstream and online behavior data from Adobe Analytics to Microsoft Azure. It does this by translating and preparing the data so that it can be joined with CRM or ERP data in Microsoft Azure’s Data Lake, via customer identity resolution.

The result? A Customer Data Platform that integrates all customer data sources – both digital and offline – to create a truly 360° view of the customer experience you offer, from start to finish.

How

1. Ingestion

Adobe Connecter maps and automates data ingestion, starting with the Adobe Analytics Data Feed

2. Transformation

Adobe Connector aligns all customer-level sources to process both structured and unstructured data

3. Reconciliation

Adobe Connector reconciles the data from different sources, via a high-level individual key

4. Orchestration

Adobe Connector creates pipelines that gather, process and analyze historical data

5. Insights

Adobe Connector draws all of this data together to provide usable, dynamic insights that you can rely on for real-time decision-making.

Advantages

It’s all about depth of analysis, and the insights you gain as a result.

Looking at every aspect of the customer journey through multiple interactions highlights complex patterns in customer behavior that would be impossible to spot with the human eye.

Ultimately, Adobe Connector builds a system that:

● Enriches your CRM data in Dynamics
● Creates more intelligent data with Power BI
● Highlights actionable, one-to-one personalization using Adobe Target, Adobe Campagin or any other tool your organization uses

Technologies we use

Talk with us today!

Discover how we can help you get the best out of your data