est. 50,000 euro
Italian & English
Adobe Connector simplifies your Customer Data Platform by ensuring data from Adobe Analytics works with Microsoft Azure and integrates with other sources. This is easier than ever to achieve thanks to the recently announced Open Data Initiative.
Adobe Connector automates the import of all clickstream and online behavior data from Adobe Analytics to Microsoft Azure. It does this by translating and preparing the data so that it can be joined with CRM or ERP data in Microsoft Azure’s Data Lake, via customer identity resolution.
The result? A Customer Data Platform that integrates all customer data sources – both digital and offline – to create a truly 360° view of the customer experience you offer, from start to finish.
It’s all about depth of analysis, and the insights you gain as a result.
Looking at every aspect of the customer journey through multiple interactions highlights complex patterns in customer behavior that would be impossible to spot with the human eye.
Ultimately, Adobe Connector builds a system that:
● Enriches your CRM data in Dynamics
● Creates more intelligent data with Power BI
● Highlights actionable, one-to-one personalization using Adobe Target, Adobe Campagin or any other tool your organization uses