Cesena, 23/09/2021 – Sixty students have arrived on the banks of the Savio river from all over Italy and from fourteen European and non-European countries – including Chile, the Philippines, Peru, Russia, Lebanon, Kazakhstan, France, Senegal, Turkey and Pakistan – who have just started attending the new master’s degree course in Digital Transformation Management at the University Campus of Cesena.
Selected from over 200 candidates, their training ranges from economics to IT and over the next two years they will prepare to become managers capable of leading the digital transformation of companies.
Yesterday saw the official inauguration, with a special welcome meeting, attended by the Mayor of Cesena – Enzo Lattuca, Cesena Campus President – Massimo Cicognani and representatives of the companies supporting the initiative. The event was enriched by the speeches of Emanuela Motta, Client Solution Manager at Linkedin, and Andrea Landini, Partner at Gellify (innovation platform connecting B2B start-ups), who gave their views on the importance and complexities of the digitization process.
The degree course, entirely in English, will train professionals who, by combining digital and business skills, will support companies engaged in the digital transition: one of the challenges that companies in every industry sector are preparing to face in order to survive in an increasingly competitive market.
The program is highly innovative, inspired by postgraduate master’s courses and offering workshops and group activities in which business case studies will be discussed and students will try to solve them. The company experiences will be completed by an in-company internship that all students will have to complete. Digital Transformation Management is also the first inter-campus course. Classes will be held partly at the Cesena campus and partly at the Forlì campus where the two departments supporting the initiative are based: the Computer Science and Business Administration departments.
The course is the only one of its kind in Italy and in Europe, there are few courses with similar characteristics. “We have been able to structure it,” says Prof. Riccardo Silvi of the Department of Business Sciences, “starting from a blank sheet of paper, with no constraints, and it has been very stimulating to be able to put the puzzle together freely.”
“We are very pleased with the level of preparation and motivation of the students during the selection process. Obviously this is only the starting point and the challenge has only just begun,” said Prof. Matteo Golfarelli, one of the course promoters.themes of digital transformation are applicable to the most diverse sectors,” Prof. Golfarelli emphasised. The support will not only be economic but also educational and strategic. The companies will provide company case studies, host internships and are ready to hire the first graduates.
The massive presence of companies that have decided to support the initiative since its conception was also a good omen: Amadori, BitBang, Crédit Agricole, Fondazione Cassa dei Risparmi di Cesena, GenCom, Gruppo PLT Energia, NatLive, Orogel, Technogym, TeamSystem. “
These are companies that operate in different industrial sectors, confirming how the themes of digital transformation are applicable to the most diverse sectors,” Prof. Golfarelli emphasised. The support will not only be economic but also educational and strategic. The companies will provide company case studies, host internships and are ready to hire the first graduates.