The Facile.it team was thrilled with the potential our solutions offered for their marketing activities. With our support, Facile.it realized move towards strategic, data-driven decision making processes, thanks to better data quality, visualization and access. As well as this, better identification of similar-behavior groups allowed for more effective campaign targeting.
As a result, they experienced a boost in conversions in each different business unit, across all marketing platforms and reduced ad spend, thanks to understanding their customer needs better.