We needed to raise customer awareness across all communication channels and increase the ROI the client received on digital initiatives whilst also increasing click throughs and conversions.
We created a single customer vision, through which it was easier to identify brand awareness and work to increase it. We did this by implementing fully integrated CDP tools that developed a multi-channel, customer-centric path for all digital initiatives. This drove creation of new, efficient brand awareness initiatives, automated with real-time CRM data and behavioral feedback.
Implementing CDP tools increased campaign ROI and improved Click Through Rate on both email newsletters and push notifications. There was a measurable improvement in customer lifetime value alongside this.