We aimed at increasing sales by streamlining the process customers had to follow to reactivate their carts, through a consistent omnichannel strategy.
We have automated the process of reminding customers of their abandoned carts via their chosen messaging channels. We also enabled messages showing different offers based on products the customers had previously added to their cart but not purchased, with specific channels activated based on customer preferences.
We saw an immediate increase in completion of online purchases and a decrease in cart abandonment, which contributed heavily to an uptick in sales overall. The customer experience also improved, thanks to product advice from personal assistants.