The customer journey is complex. As much as we might like to think this path is linear and easy to predict, the hard truth is that the customer journey is always evolving — especially as people’s intents and go-to channels change. Tracking journey analytics is helping businesses effectively reach customers along their journey.
Because CDPs are crucial to helping businesses understand their customers, build audience relationships, and drive revenue. Those that know this are already on their way to enjoying better data management and delivering more personalized experiences. Those that don’t risk getting left behind.
The course is the only one of its kind in Italy and in Europe! Selected from over 200 candidates, their training ranges from economics to IT and over the next two years they will prepare to become managers capable of leading the digital transformation of companies.
This partnership will now provide clients with a complete end-to-end solution, accelerating digital transformation and innovation for enterprises.
In this Spotlight edition, we talked with our partners at Treasure Data about the common challenges we are seeing with our clients today, from gathering and managing unprecedented volumes of data, to defining governance on data usage.