Our Approach
Companies like yours have access to more data than ever before. The key to keeping a competitive edge in the current business landscape? Knowing how to use it.
That’s where we come in. We combine our considerable experience of implementing data strategies with your insider knowledge of your business to create data strategies that have a direct effect on sales, lead generation and customer satisfaction.
This involves:
1. Identifying Key Goals
“What do you want to achieve?” is the question that underpins everything we do together.
We work with you to identify significant marketing assets, business requirements and IT constraints to create a list of ambitious – but entirely achievable – project objectives.
2. Creating a Plan of Action
Drawing up a detailed strategic map helps us understand how we can achieve these objectives.
Together, we’ll map out what data you collect already and what insights this could offer, and work to expand this where needed. If you need to implement new tech to do this, we have expert support on hand too.
3. Developing Your Customized Analytics Platform
Everyone’s objectives are different. That’s why we customize your analytics platform to meet your unique business needs.
This pulls in data from all relevant sources into one place to create personalized reports and dashboards, using our expertise in data source velocity across different typologies.
4. Fine-Tuning for In-Depth Insights
Getting the most out of your data is all about optimization. Exploring and cleaning datasets, applying different AI techniques and selecting features for predictive power all help us create a performance model that delivers the most valuable insights for your business.
5. Implementing and Integrating Better Data Solutions
Implementing data strategies, and the results of those data strategies, across your business requires a solid strategy, a well of experience and a large amount of forward planning.
Our cross-functional teams will be with you every step of the way, so that you benefit from years of expertise in managing business-wide change management and automation projects
6. Keeping You Ahead of the Game
We know how fast digital technologies are developing right now. That’s why we constantly develop and improve the solutions we put in place for you – so that you stay one step ahead of the curve and retain that competitive advantage.