26 May 2020
Customers buy experiences, not products!
The proposal of quality services and products is not enough to meet the high expectations of users who want to live a unique, fluid and engaging online experience.
Offering them a simple and intuitive experience on the Site or App in all its steps, from the Homepage to the shopping funnel, is essential to avoid frustration and abandonment.
The real challenge starts from the ability of companies to effectively measure the Customer Experience.
How? By following a data-driven measurement strategy based on Insights obtained from the real behavior of users and not through intuitions or partial views of data.