Giovanni Lorenzoni at BitBang will be addressing how organizations need a data strategy that is broken down and made viable by an operational plan. With an agile plan, you can ensure your data can be leveraged for business purposes.
Leveraging data in today’s business environment can be a complex and sometimes confusing exercise. For this reason, organizations need a data strategy to guide them in the right direction. The days of having a one-size-fits-all data strategy and using one-size-fits-all guidance are long gone.
Organizations need to be quick-witted and agile in their approach, willing to accept challenges and failures, and able to adapt instantly to changes seen in consumer behavior. The many marketing initiatives, limited resources, and the constant pressure to achieve operational efficiencies by leveraging an ever-increasing volume of structured, semi-structured, and unstructured data are additional drivers of complexity.