IDC Future of Data

Presenting Velasca Success Story


19 October


09:00 – 13:15


Milano, Hotel Melià




Efficient and trustworthy systems of data analytics, data governance, and decision-making are vital for modern-day businesses. The IDC predicts that in the next four years, companies that have invested in business intelligence capacity will report an increase of 100% in the productivity of their intelligence employees, resulting in quicker decision-making, greater innovation in products and services, and higher client satisfaction. Businesses need to be prepared.  In a recent Future of Intelligence survey conducted by the IDC, 77.3% of interviewees said that their organization has a director of business intelligence. Looking to dive deeper into business intelligence strategy? Join us at this jam-packed event focusing on intelligence strategies of the future!

We're thrilled to be co-sponsoring this event with our partners Domo and bringing our client Velasca to present:

How Velasca made a data-driven leap with empowered Analytics

About the talk

As a business operating worldwide, Velasca is a young brand of elegant handmade shoes, 100% made in Italy. Over the past years, they have successfully centralised and automated different sources of information in a single platform to improve a huge range of business processes; from finance to logistics, procurement and collecting customer information. Thanks to being able to share clear data insights across the business at rocket-speed, Velasca’s strong customer focus has proven a huge success.

About Leonardo

With a bachelor’s degree in Mathematics and Masters Degree in Finance, Leonardo dived into the working world of technology, working with a startups and other pioneering digital businesses.

Since 2019, Leonardo has not only become CTO at Velasca, with a particular focus on the eCommerce, Business Intelligence and process automations within the business, but he is also co-founder of SignorPOS, an online comparison site for POS. 



Leonardo Stenico
CTO, Velasca

You’ll also meet:

Giovanni Lorenzoni
CEO, BitBang
Luca Frazzoni
Head of Modern BI & Analytics Consultant, BitBang

Topics covered at the event:

  • Business Intelligence
  • Big Data
  • Cloud Technologies
  • Artificial Intelligence
  • Machine Learning
  • Intelligence and Data Strategy

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