Among data chaos, there is a clear need for more effective data. With the death of third-party data, businesses are now looking at constructing a modern data infrastructure, to respect privacy concerns and legislations and to continue to build trust with customers through memorable customer experiences and with personalised campaigns.

But how do marketers collect and optimize first-party data efficiently?

In this breakfast morning, we look to explore just this with our partner Tealium to understand that by adopting a first party data strategy, businesses can transform the way in which we can connect and communicate with customers – for customer retention, loyalty and upselling!

Join us on 29th June and discover how to start creating personal and meaningful customer experiences, and learn first-hand how the right first party strategy can:

• Identify real people across channels
• Have a complete idea about the customer journey
• Integrate data from all sources for advanced omni-channel measurement
• Create a single view of the customer