Google Analytics 4:



17 Dec 2020





About the webinar

Many companies rely on Google Analytics to analyze user behavior and optimize experiences to increase ROI on marketing activities.

Given recent privacy developments and new industry standards, existing solutions make it difficult to get a complete view of the customer and gain insight from their data. Google Analytics 4 is a tool upgrade that provides a unified view of the individual user and their activities on both the web and apps.

We will show you how Google Analytics 4 can revolutionize the standards of digital analytics through a new paradigm of data acquisition and automated machine-learning to identify the user and his needs in more detail.

What you'll learn

This webinar will help you understand:

  • New features
  • GA4 vs Universal Analytics
  • The business opportunities and benefits of adopting GA4
  • How to deal with migration

Join us to discover all the benefits of Google Analytics 4.


Gabriele Bandini
Senior Data Analyst, BitBang
Riccardo Zagaglia
Senior Data Analyst, BitBang

View webinar

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