Many companies rely on Google Analytics to analyze user behavior and optimize experiences to increase ROI on marketing activities.

Given recent privacy developments and new industry standards, existing solutions make it difficult to get a complete view of the customer and gain insight from their data. Google Analytics 4 is a tool upgrade that provides a unified view of the individual user and their activities on both the web and apps.

We will show you how Google Analytics 4 can revolutionize the standards of digital analytics through a new paradigm of data acquisition and automated machine-learning to identify the user and his needs in more detail.