It’s a buzzword we all know and understand the importance of, but what does it mean today? Gartner claims in ‘Top Marketing Predictions for 2020’ that in just 5 years time, “80% of marketers who have invested in personalization will abandon their efforts.”

Consumers are wise to companies’ efforts to personalize and quick to point out mistakes. Will you be a marketer to drop your personalization efforts in a few years? Maybe it’s already becoming too much of a cost and you’re not seeing the desired ROI? At this time, you need your efforts and investment into personalized messaging and marketing to pay off. And we’re here to show you, it all starts with the power of data!