Digital Governance & Automated Quality Assurance

as the foundation for a Data Driven Strategy


29 November 2022


10:00 – 13:30


Bianca Maria Palace Hotel, Milan




Success Story with

Global Italian Fashion Luxury Brand

About the event

As the evolution of Martech increases in complexity, the demands imposed on brands by legislative tightening and stringent data privacy regulations become even more challenging.  Do you feel it too?

The need for reliable and certified data highlights the emergence of a new practice that digital units must be able to implement and leverage.

One of our global clients in the Fashion Luxury industry will show how they managed to design and implement automated Quality Assurance and Digital Property Governance practices to improve the protection and quality of their data.  Not only has this ensured legislation has been followed, but they have also seen significant improvements in decision-making time-to-market and the value of insights provided by analytics.

Join us for a morning meeting to hear their story and have the opportunity to meet like-minded leaders like you at our free buffet lunch.

L’evoluzione sempre più complessa del Martech.  Le sfide imposte ai brand e alle organizzazioni dagli inasprimenti legislativi e dalle sempre più rigide normative di privacy in materia di dati del cliente. 

La necessità di poter contare su dati affidabili e certificati mettono in risalto l’affermazione di una nuova practice che le unit digital devono poter implementare e sfruttare.

Grazie al caso di successo di un nostro cliente del settore del Fashion Luxury, scopri come disegnare e implementare practice automatizzate di Quality Assurance e di Governance delle property digital migliori il presidio e la qualità del dato con impatti notevolmente positivi sul time-to-market del decision-making e sul valore degli insight estratti dalle analisi.

Unisciti a noi per una riunione mattutina e un’opportunità di fare networking al pranzo.

You'll Meet:

Giovanni Lorenzoni
CEO, BitBang
Mike Fong
Senior Manager, Product Marketing, ObservePoint
Guest Speaker


10:00 Registration & Welcome

10:30 Why we need Governance?

10:45 Governance made easy

11:05 Break

11:15 Global Italian Luxury Fashion Brand Case Story

11:45 Q&A

12:00 Networking Lunch



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