During the webinar, the main open issues concerning the world of CDPs will be addressed through a conversation with expert Andrea Bedeschi, Head of Customer Intelligence & Activation for Marketing, and our CTO Andrea De Marco.

In particular, we will try to understand what we can call CDP (and what we can’t), what are the main successful use cases from which “early adopters” are already benefiting and what to consider in the preliminary design phase of the project and the choice of technology.

Finally, we will try to understand which points of attention to focus on before starting, in order to avoid unpleasant surprises…