While third-party cookies have already experienced increasing limitations in their use, they may disappear from the Digital Advertising market starting next year. Today, however, much of the Advertising practice, especially in Programmatic scenarios, is based on third-party cookies.

Leading industry players and technology vendors are working to find scalable and interoperable solutions to enable new options for data-driven and informed media planning, but at the moment there is a lack of shared and accepted standards.

Marketers are urgently demanding solutions that ensure business continuity in the media environment.

Join the webinar to learn more about the scenario and assess the main impacts on organizations and possible solutions.