An event dedicated to companies and enterprises that want to enhance the quality of data through the discovery of potential and best practices in the use of the best CDP for marketing.
The world of data-driven marketing is extremely complex and changing. Customers interact with companies in new ways and through different channels, they have higher expectations and are willing to trust only those companies able to provide them with a personalized and valuable customer experience, attentive in real time to their needs and requirements.
In the era of big data and AI algorithms, CDPs have proven to be the most effective and efficient technological tool for the collection, aggregation and immediate use of information and data relating to customers and users. The only system capable of creating a complete, integrated and easily accessible database to easily track and manage interactions with your target audience at all times.
David M. Raab is founder and CEO of the Customer Data Platform Institute, the U.S.-based institute that works in an unbiased way to help companies and organizations around the world manage customer data through the use of the most advanced Customer Data Platform systems.
A longtime MarTech analyst and consultant, he was the first to coin the term Customer Data Platform in 2013. He published the first industry report on the topic and developed the CDP concept in numerous writings and presentations.
Prior to his consulting career, Raab held senior marketing positions in publishing and B2C marketing. He is the author of hundreds of articles on marketing technologies and the Marketing Performance Measurement Toolkit. A graduate of Columbia University and Harvard Business School, he is a regular speaker and trainer at CDP events around the world.