Today companies cannot miss any opportunity, they need to accelerate and reconnect with their customers. New needs, new habits, new perspectives. Which of course are reflected in the dynamics that move consumers towards online purchases, both in B2B and B2C. The customer journey has changed, and for companies it is increasingly necessary to have solutions that can optimize and better manage the digital experience of their customers, in every single phase, in every type of business.
Discover the latest news in terms of Customer Experience through six paths dedicated to innovation. Each one includes a presentation that highlights the new Adobe products and in-depth sessions full of detailed information and best practices.