BitBang is thrilled to announce the opening of the Italy Chapter of the Customer Data Platform Institute.
The Customer Data Platform Institute was founded in 2016 by David Raab, a long-time marketing technology consultant and industry analyst, who was the first to coin the term “customer data platform” in 2013. Raab continued to develop the CDP concept in writings and presentations in the following years.
The purpose of the CDP Institute is to explain the CDP category to potential users, technology companies, media, and others. The Institute offers a learning library, industry reports, newsletter, workshops and trainings, and events.
The Italy chapter of the CDP Institute will focus on providing these services to the Italian market, expanding industry knowledge and usage of customer data platforms in Italy.
CDP Forum Italy
The CDP Institute and BitBang organized the first ever CDP Forum in Italy at the end of May, with sponsors Treasure Data, Tealium, and Redpoint Global. Check out the video from the event here:
BitBang is a leading provider of Data Strategy, Data Management, Digital Intelligence, Customer Analytics, Marketing Automation, Insights and Cloud Engineering Services, using data-driven approaches to deliver business results and improved customer experiences.
About CDP Institute
The CDP Institute was founded in 2016 and is a vendor-neutral organization dedicated to helping companies manage customer data. The purpose of the Institute is to explain the CDP category to potential users, technology companies, media, and others.
If you’d like to receive updates on future events organized by the CDP Institute Italy Chapter, sign up here.