There are two reasons businesses gather and use data: to track performance and to innovate. Most businesses monitor critical metrics in operations, such as sales and marketing. If this kind of monitoring is non-existent, businesses run headfirst into risks and losses.
81% of enterprises use data to mine vital customer insights, according to KPMG. Key marketing metrics from customer data analyses online and offline improve productivity and revenue per dollar of advertising.
BitBang services and operations help companies unlock the predictive and prescriptive value of their data through data-driven enterprise planning. This means using data to understand and predict future events and to implement actions that guarantee favorable outcomes. Fivetran will help BitBang integrate vast amounts of clean, well-structured data in order to produce actionable insights and build a strong foundation for data science.